E-Mobility Works video emphasises the benefits of electric transport
19/10/2015

E-Mobility Works video emphasises the benefits of electric transport

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A new animated video produced by the E-Mobility Works project depicts a grim, pollution-choked city in which smoke-billowing cars clog the streets - only for electric mobility to enter the picture and transform the city into a clean, pleasant urban area.

A new animated video produced by the E-Mobility Works projectdepicts a grim, pollution-choked city in which smoke-billowing cars clog the streets - only for electric mobility to enter the picture and transform the city into a clean, pleasant urban area. The video uses this fantastical representation to drive home an important message: that when enterprise and municipalities work together to embrace electric mobility, they can have a majorly positive effect on the environment.

The bold juxtaposition serves to not only depict the benefits of lower emissions on urban centres, but to make the huge potential for investment in e-mobility clear to the market. In the past the private sector has been reluctant to invest in e-mobility, fearing poor returns and low customer uptake. The E-Mobility Works project aims to change that perception, demonstrating the business potential in e-cars, e-bicycles, and e-infrastructure.

The benefits of e-mobility to consumers are listed, including reduced fuel costs and the lower price of replacement parts. The provision of fast chargers are also encouraged, a type of infrastructure typically supplied by local authorities, but in some cases provided by the private sector (such as outside of shopping centres). The video further makes it clear that to be truly effective the energy should come from clean, renewable sources, such as solar and wind power. The E-Mobility Works project is co-funded by the Intelligent Energy Europe Programme of the European Union.

To view the video, visit the E-Mobility Works YouTube channel.